Film Distribution
Distributing big films is easy - you make Scooby Doo 8 for $200m, spend $100m releasing it, and laugh at the critics all the way to the bank.
Releasing smaller films, however, takes more finesse. It takes new, innovative ideas specific to the needs of those films, rather than simply aping the approach of blockbusters. And it takes real P&A commitments to put those ideas into action.
From using data to drive decisions, through leveraging the web and guerilla tactics to build awareness and audiences, to providing producers transparent, real-time, third-party-audited data on spending and revenue, it's the kind of common-sense stuff every producer wishes for, but most distributors don't seem to actually do.
Paired with an in-house P&A fund that allows Cyan to support releases as they grow, it's an approach to distribution that actually makes sense - and money - for everyone involved.
